(Update 2024) IELTS Speaking Part 1 Topic Advertisement

Yes, when I was young, I watched an advertising on TV, which really struck me.
The advertisement was about a kind of nutritional supplement for older people. It’s called Naobaijin in Chinese, kinda like nutrition for the brain. The advertisement was always about an old man and a woman cartoon character singing and dancing. It’s so much fun.

I do see a lot of advertising on buses, such as skincare commercials, clothing, food etc., and I guess this is because bus advertising is a great outdoor advertising strategy and it easily reaches a large target audience.
Pedestrians, and bus riders can see the advertisement on the bus as they get on and off the bus.

Of course I don’t like advertisements. It’s really annoying, online ads in particular, pop up while I’m watching TV dramas. Moreover, it often creates a desire for products that I may not actually need or have any use for. It seems like a waste of time and money.

I don’t like all advertisements. The main purpose of ads is to attract consumers’ attention and increase our desire to buy some unnecessary stuff or things we do not need. Some advertising is not truthful and hyperbolic, seemingly taking audience for a fool.

Absolutely, there was this one advertisement for a chocolate brand that really stuck with me. It featured a whimsical, magical chocolate factory and had this catchy jingle that I used to hum all the time.
It wasn’t just the chocolate that appealed to me as a child; it was the whole fantastical world they created. That ad certainly had a knack for captivating a young audience.

Yes, advertisements are quite prevalent on public transport here in London. Whether it’s on buses, trains, or in tube stations, you’re bound to come across a variety of ads.
They range from promotions for the latest films to ads for tech startups. It’s like a dynamic tapestry of the commercial world, constantly changing and vying for your attention.

My feelings towards advertisements are somewhat ambivalent.
On one hand, they can be informative and creatively inspiring, showcasing clever ideas and new products.
On the other hand, they can be intrusive, especially when they’re overly persistent or irrelevant to my interests. So, it really depends on the context and the quality of the advertising.

I have a particular fondness for witty and innovative ads that tell a story or present a message in a unique way.
Advertisements that use humor or clever visual metaphors tend to catch my eye. I also appreciate well-crafted social media campaigns that engage with the audience in an interactive manner.
It’s about striking the right balance between being persuasive and being engaging.

I give more preference to the internet as compared to television. I rarely watch TV, so most of the ads that I see are on the internet while surfing youtube videos or any other website.

Actually, I really hate some intrusive ones, because I think these days we are bombarded with adverts, and I see those disturbing adverts on my social media feeds, sometimes the website pop ups, or junk mails. They are just wasting my time when I have to close or just delete them.

Well, yes, some adverts that tell a story can be quite engaging, like the other day, I just saw the Burger king commercial, it is something that I’ve never seen before, it tells a story how people just ignore bully in this place, so the staff just smash the burger, which is called bullied burger. Of course, those people complain about this burger, and after this scenario, some people tend to stop. The bully, well, I got to say, it is brilliant, rather than focusing on the product features, they are using Powerful emotional connection.

That is really an interesting question, isn’t it?. I would say probably not, first, it is not something that I am interested in. So, I’d better do something that I am good at, you know, such as teaching English; and besides, considering the sunk cost, even if I were interested in advertising, it is something i would not do in the future.

I guess it’s due to the benefits of the companies. First, advertisements are the easiest way to reach customers to attract their attention to a particular brand or product. From that attractive information, customers will be able to choose an appropriate one. Second, it also plays a crucial role in the marketing strategy that the company applies to attract customers.